In Chandigarh, over 80% of students rely on digital platforms like Google and YouTube to find coaching classes. Understanding their online behavior is key to attracting more enrollments.

What Students Look For

• Specialization (IIT-JEE, NEET, CUET, etc.)

• Flexible timings & location

• Past results, faculty credibility

• Fees & payment options

Top Channels Students Use

1. Google Search

   • 65% search locally (e.g., “NEET coaching near Sector 35”)

   • Mobile-first behavior

   • Tip: Optimize Google Business Profile & use local keywords

2. YouTube

   • Demos, teacher intros, and reviews help build trust

3. Forums & Communities

   • Quora, Reddit, and student groups on WhatsApp/Telegram influence decisions

4. Google Maps & Reviews

   • Institutes with high ratings and photos gain credibility

5. Social Media

   • Instagram Reels, YouTube Shorts, Facebook groups are key engagement platforms

6. Word-of-Mouth & Referrals

   • 72% trust peer recommendations

   • Tip: Start a referral program

7. Review Platforms

   • Google Reviews, JustDial, UrbanPro

   • Tip: Respond to all reviews, get listed on portals

8. Offline Channels Still Matter

   • QR-linked brochures on school/college notice boards can attract attention

How Students Compare Coaching Centers

• Mobile-friendly, updated websites are a must

• Social proof (reviews, results, videos) drives decisions

Marketing Tips to Reach Chandigarh Students

• Local SEO: Target keywords like “NEET coaching in Sector 17 Chandigarh”

• Google Ads: Use both Search & Display ads with CTAs like “Book Free Demo”

• Geo-Targeting: Focus ads on Chandigarh, Mohali, Panchkula

• Engage on Social: Post testimonials, tips, and student success stories on Instagram, YouTube, and Telegram

Case Study Highlight

A coaching center in Sector 22 saw a 120% increase in inquiries by:

• Ranking #1 on Google

• Posting weekly Instagram Reels

• Offering free demo sessions on WhatsApp

Want More Admissions in Chandigarh?

Lakhera Global Services helps coaching institutes grow online with smart SEO, Google Ads, and content strategies.

Schedule a Free Digital Audit Today
Let’s help your institute become the top choice for Chandigarh students. Visit: https://lakheraglobalservices.com/